Title: Turathy: A Mother-Daughter Dream
Amal had always loved collecting thobes, abayas, and handwoven bags—pieces full of vibrant patterns and stories. Her daughter, Sara, shared that love, often borrowing items from her closet to wear at events or when she just wanted to feel connected to her roots.
One afternoon, while organizing their collection, Sara looked at her mom with a spark in her eyes.
“Mom, why don’t we share these beautiful pieces with others? There’s so much more to them than just fabric.”
Amal smiled, already knowing where this was going.
“It’s not a bad idea,” she said. “But only if we do it right—authentic, handpicked, and supporting the artisans who make them.”
And so, Turathy was born.
They spent months reaching out to skilled artisans, handpicking thobes, abayas, bags, and accessories that blended tradition with a modern touch. Amal ensured every piece was authentic and beautifully made, while Sara focused on building their online presence with simple yet stunning photos and stories.
The response was better than they could have imagined. Orders started coming in from people who loved the colors, the craftsmanship, and the stories behind each item. For Amal and Sara, it wasn’t just about selling clothes—it was about sharing their culture in a way that felt real and accessible.
And as Turathy grew, so did the bond between mother and daughter, built stitch by stitch, story by story.